20
Twinkies are not baked?….Au Contraire
Posted under FoodLet me explain how this whole thing started. A former co-worker and I were discussing something vitally important and somehow we got on the subject of snack food. Rama startled me with the statement “Do you know that Twinkies are not baked?”
Okay, for those not in the know about the snack food industry, a Twinkie is “Golden Sponge Cake with Creamy Filling”. Developed by Jimmy Dewar (Hostess in Schiller Park, IL) in 1930, the little cake is 4″ long, 1 1/2″ wide, golden colored, and filled with creamy filling. Originally, the Twinkie filling was banana flavored, but during World War II a lack of bananas forced Hostess to change the flavor to vanilla. In June, 2007, the banana flavor returned in the banana-flavored Twinkie. Both the vanilla and banana flavored are available now.
Twinkie got its name from a popular brand of shoe called Twinkle Toes. A mascot named “Twinkie the Kid” was introduced as an advertising aid and was immediately popular. Twinkie the Kid must be doing some great work because over 500,000 are sold every year. Chicago consumes the largest number of Twinkies in the U.S.
Just for fun, a Twinkie is 150 calories and the ingredients are:
- Enriched Flour
- Water
- Sugar
- Corn syrup
- High fructose corn syrup
- Partially hydrogenated vegetable and/or animal shortening
- Eggs
- Dextrose
- Food starch
- Whey
- Leavenings
- Salt
- Corn flour
- Caseinate
- Sodium stearoyl lactylate (huh?)
- Cellulose gum
- Polysorbate 60
- Wheat gluten
- Lecithin
- Artificial and natural flavors
- Artificial colors (yellow 4, red 40)
- Caramel color
- Sorbic acid (preservative)
Nothing but the best for the Twinkie!
Twinkies are so popular that there are cookbooks (The Twinkies Cookbook: An Inventive and Unexpected Recipe Collection from Hostess), books on the merits of the ingredients (Twinkie, Deconstructed: My Journey to Discover How the Ingredients Found in Processed Foods are Grown, Mind (Yes, Mined), and Manipulated into What America Eats), and web sites devoted to love and experimentation - The T.W.I.N.K.I.E.S. Project where experiments on Twinkies are conducted including:
- Gravitational Response - What happens when you drop a Twinkie from a great height
- Radiation Test - Microwaving a Twinkie
- Turing Test - Compare the intelligence of a Twinkie to a college student
- Rapid Oxidation - Set the Twinkie on fire
- Solubility Test - Drown the Twinkie
Sound like junk science? It’s Junk-Food Science at its best. Besides, it’s entertaining to read the information and results for each of the tests.
Back to Rama
I was taken aback by the bold statement that Twinkies were not baked. I mean, how do you make sponge cake without baking it? Unbelievers claim it is a polymerized chemical reaction, like foam expanding.
Rama stated that he had read that Hostess actually colors the bottom of the cakes with caramel color to make it “appear” to have been baked - thus strengthening his argument. Actually, they do paint the bottoms, because in the baking process the bottoms are not browned enough and people prefer to see a dark bottom on their Twinkie.
It is baked I tell you, that is why it contains things like leavening agents. Besides, I’ve seen the FoodNetwork show “Unwrapped” and they showed Twinkies being baked! Right on camera. If it is on the FoodNetwork, it has to be true.
Twinkies are baked for 10 minutes and filled with cream via three holes punched into the bottom of the individual cakes. Then they are wrapped two to a package. Two Twinkies for double your cream-filled sponge cake pleasure.
Another popular myth is that Twinkies will last forever. Untrue, they have a shelf-life of about 25 days, which is sort of long. But this is due to having few dairy products in them, not because they are a mutant chemically processed sponge cake product. (Check out www.Snopes.Com for the complete story).
If you want to get some great recipes for Twinkies, check out the Hostess Site. They have recipes for all their cakes. Think of Twinkie-Misu, Twinkie Toffee Treat, and Twinkie Tacos - what a great dessert to present to the whole family at Thanksgiving. “No thanks dear, I don’t want pumpkin pie - hand cut me a big slice of that Twinkie Toffee Treat!”
Conclusion and end of this Horrifying Episode
So, after all this, Rama, I guess we have learned enough about the construction of the Twinkie to dispel any further talk of Twinkies “not” being baked. I feel I have done my duty to the snack cake cause.
I’m hungry - SNACK TIME!!! Off to the vending machine!